CRM software is a category of software that integrates with applications for the best management of a casino. It is deployed in casinos to help grow relationships between the casinos and customers to new heights. Also, Canadian privacy laws require that all Canadian based companies are liable for the protection of its customer’s data. So while growing their customer/client relations, it is necessary to adhere to these rules.
CRM Software Companies
Some of the leading CRM software include:
- Zoho CRM
- Live gate
- Salesforce CRM
Some of these softwares are mobile-enabled and can be updated on smartphones and tablets. E-mails, calls, and chats are also synced in many of them, like Amocrm and Dapulse. Some deliver real-time, 360-degree view of customers like Netsuite. Others provide Smart Content Tool which allows casinos to personalise their website for each visitor, like Hubspot marketing. There are those that empower small businesses as well as large-sized organisations with a complete customer relationship like Zoho. Others provide the best services for freelancers, mid-Size business, and nonprofit organisations, like Pipedrive.
A lot of non-Canadian companies host some of their customer data in Canada, for example, a company like Salesforce. Their customer data is accessible by the USA government in their home country, since they are bound by the American Patriot Act.
Functional and Safe
Companies use CRM to process and analyse customer information, as well as categorise customers, to know who is more deserving of the rewards. CRM is integrated with the following applications, to give the best solutions for managing casinos:
- Reservations Systems
- Hotel Property Management Systems
- Slot & Poker Machines
- Table Games
- Transactional Systems
- Total Rewards Member Web Sites
There is almost no chance of failure in online systems since they are configured to be redundant. Each one of them helps eliminate manual work and is designed to keep customer information safe.